Fashion app UIFashionate: being a mother and a fashionista is easy with us!

Main Idea

This is a submission task for my Coursera UX/UI design course.

The idea of the app is to help busy moms to keep up with fashion trends and saves from wasting time on choosing stylish outfits for each occasion.

This work is focused mainly on UI, with only a bit of necessary research.

Keywords

High Fidelity Wireframes

Video

All your wardrobe inside your smartphone, ordered by seasonal keywords or dresscode, or desirable color scheme.

Just take pictures of your clothes and accesoiries, add some details, and voila, here you have everything in perfect order, ready to be picked up.

You can also create possible outfits just by combining the items you have added to your wardrobe.

Target Audience

People who have a lot of clothing, too much to be able to keep all possible styling variations in their head.

People who love fashion, but are too busy to style by themselves or too unconfident in their own styling skills.

Main Functions

Main Rival Apps

Stylebook

Helps users to curate their wardrobe so they can look effortlessly chic everyday.

Latitude: style + shopping

Gives users fashion-forward morning app: news, weather, mindfulness, and weather-relevant style what-to-wear inspiration. Users can also share their daily looks, discover new styles, and engage with their peers.

Wishi - Premium Styling

Users can choose their own personal stylist, and have an online styling session to find the right look for each event. Looks can be created from clothes users already have in their closet or by adding some things buying them online.